Inc. Magazine's Daniel Robbins — CEO of IBH Media and host of Founder's Story — sits down with Ashley Parker Angel for a deep dive on how a statin prescription in his early 40s sparked his pivot from O-Town and Broadway into co-founding High Level Science with world-renowned cardiologist Dr. David Rizik.

The piece covers the partnership with GNC (now in more than 1,000 stores), the “Making the Brand” tour, and Ashley's advice for founders in the creator economy: don't just license your name — build real credibility behind the product.

Read the full article on Inc. here.